Richard Thaler

Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.

Childhood & Early Life

· Thaler was born in East Orange, New Jersey. His mother, Roslyn (Melnikoff), was a teacher, and his father, Alan M. Thaler, was an actuary at the Prudential Financial in Newark, New Jersey, and was born in Toronto.

· His family is Jewish,^[10] and he grew up with two younger brothers.

· He graduated from Newark Academy,^[12] before going on to the receive his Bachelor of Arts in 1967 from Case Western Reserve University,^[13] and his master's in 1970 and doctorate in 1974 from the University of Rochester, writing his thesis on "The Value of Saving A Life: A Market Estimate" under the supervision of Sherwin Rosen.

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Career

· After completing his studies, he began his career as a professor at the University of Rochester. From 1978 to 1995, he was a faculty member at the SC Johnson College of Business at Cornell University and then at the University of Chicago's Booth School of Business in 1995.

· Since 1999, he has been the Principal of the Fuller & Thaler Asset Management, which he co-founded in 1993. He has also been the co-director of the National Bureau of Economic Research Behavioral Economics Project since 1991.

· Thaler has written a number of books intended for a lay reader on the subject of behavioral finance, including Quasi-rational Economics and The Winner's Curse, the latter of which contains many of his Anomalies columns revised and adapted for a popular audience.

· One of his recurring themes is that market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can calculate like a computer and have no self-control problems.”

· Thaler is coauthor, with Cass Sunstein, of Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined the term choice architect.

· Thaler gained some attention in the field of economics for publishing a regular column in the Journal of Economic Perspectives from 1987 to 1990 titled Anomalies,^[18] in which he documented individual instances of economic behavior that seemed to violate traditional microeconomictheory.

· In a 2008 paper,^[22] Thaler and colleagues analyzed the choices of contestants appearing in the popular TV game show Deal or No Deal and found support for behavioralists' claims of path-dependent risk attitudes. He has also studied cooperation in the UK game show Golden Balls.

Awards and Honours

· Thaler was the 2017 recipient of the Nobel Memorial Prize in Economics for "incorporat[ing] psychologically realistic assumptions into analyses of economic decision-making. By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes.”

· After learning that he had won the Nobel Prize, Thaler said that his most important contribution to economics "was the recognition that economic agents are human, and that economic models have to incorporate that."^[26] In a nod to the sometimes-unreasonable behavior he has studied so extensively, he also joked that he intended to spend the prize money "as irrationally as possible."

Personal Life & Legacy

· He is married to France Leclerc, a former marketing professor. He has three children from his first marriage.

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Richard Thaler

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