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Pewdiepie
If you spend a
lot of time watching YouTube, the name PewDiePie would have popped up on your
screen very often. And if you love video games, there is no way that you could
have missed this name. Well, let us inform you that the YouTube celebrity with
the most number of subscribers is not Justin Bieber or Rihanna. Sorry to
disappoint you, this title goes to ‘PewDiePie’. Justin Bieber might have 24
million subscribers and Rihanna 22 million subscribers, but this guy here has
actually over 48 million subscribers for his YouTube channel.
Interestingly, the only thing that he does is post videos of himself playing video games. For all guys who love playing video games and get lectured about this, remember you can make a fortune out of this. For any kind of doubts regarding the same, we suggest that you approach PewDiePie.
Interestingly, the only thing that he does is post videos of himself playing video games. For all guys who love playing video games and get lectured about this, remember you can make a fortune out of this. For any kind of doubts regarding the same, we suggest that you approach PewDiePie.
The Meteoric Rise to Stardom
· You won’t
believe if we say that this guy literally left his studies to become a YouTube
personality. After dropping out from college he started a YouTube channel.
Felix Kjellberg began his YouTube page ‘PewDiePie’ on 29th April 2010 with a
Minecraft playthrough video showing a zombie that had spawned in a Minecraft.
After a few months of this video, he began uploading playthroughs of ‘Call Of
Duty: Black Ops’, ‘Amnesia: The Dark Descent’ and ‘Dead Space 2’. During the
initial days, PewDiePie was known for playing horror and action video games.
It was in 2011 that his fandom increased. In October 2011, he
created a single topic blog ‘Fuck Yeah PewDiePie’ for the fans of his videos.
In the span of eight months, his YouTube channel had over 1, 4000 videos
uploaded. Those videos included playthroughs of around 40 games and 40 Amnesia
custom stories which were sent by his fans. Felix can be crowned as the ‘Social
Media Giant’. We only talked about his YouTube channel; outside YouTube too he
is the king! He enjoys over 7 million Facebook likes, 8 million followers in
Twitter and then again 10 million in Instagram, and we are still counting!
The characters of his videos are very funny. While watching his
videos, you can notice that our focus would divert to the commentaries and
reactions he gives while playing the video games. Due to this his videos fall
under the set of ‘Let’s Play’, a series of videos of screenshots, documenting a
playthrough of video game. This usually includes the commentary by the gamer.
Let’s check on the graph of his subscribers. Trust us it will
amuse you. After creating his account in 2010, in December 2011 his channel had
around 60,000 subscribers. By the time he earned 700,000 subscribers, he was
asked to speak at the Nonick Conference in 2012. The same year by July he had 1
million subscribers, it only took him two more months to reach 2 million. Not
surprising at all, in October 2012, OpenSlate ranked the ‘PewDiePie’ channel as
the number 1 channel on YouTube.
Talking about his earnings, with these many subscribers, came
the commercial success too! According to Swedish newspaper ‘Expresen’, this guy
made $7.4 million in 2014 and was named one of the most influential people on
Internet in the year 2015. Considering the size of both his subscribers and
number of videos ‘Let’s Play’ creates, to be precise 2,300 videos were created
by him, he is absolutely worth it.
Kjellberg’s
popularity brought him as a guest star in ‘South Park’ episodes. On December
3rd, 2014 an episode from the animated show “South Park’ titled ‘#REHASH’ was
aired. It featured the original footage from PewDiePie. That is not the end.
Kjellberg also released his book on December, 2015. The book titled as ‘This
Book Loves You’, is a collection of illustrated satires of inspirational
quotes. “Don’t be yourself, Be a pizza, Everyone loves Pizza” is something that
only Felix would quote. This book was ranked first in the New York Adults
paperback bestseller list.
o
Apart from all of these he is also well known for his social
services. In February 2012, he entered the King of the web contest, a social
media competition. This competition awards cash or merchandise prizes to its
winners. Since he received more than a million votes he was crowned as ‘Gaming
King of the Web.’ After receiving a cash prize he donated the entire amount to
‘World Wildlife Foundation’.
o
Since then he has been contributing to charity frequently. He
then donated over $34,000 to St. Jude Children's Research Hospital out of the
funds he received for being a YouTube partner. He even encouraged his fans to
take part in charity. After gaining more than 10 lakh subscribers for his
channel, he posted a video asking his subscribers to donate to Charity: Water
association. This association was formed with the aim to provide clean water to
the developing countries. Their initial goal was to collect an amount of
$250,000 but the Bro Army were successful in collecting a sum total of over $
400,000 by the end of the drive.
What Makes PewDiePie So Special
§ The first thing
that makes him so special is he is loved by everyone, irrespective of age and
gender. On the occasion of his book launch in Manhattan, fifteen hundred
teenagers gathered to get a glimpse of him. According to http://www.rollingstone.com/, a 21 year old
girl said that she arrived from New York early in the morning around 4 am,
after driving 33 hours from Texas.
§ That’s actually
nothing; she also mentions about an elderly women who was standing next to her,
who along with her niece flew from Peru. For record! The distance between Peru
and Manhattan is nearly 5,554 km. Now time to meet a 16 year old fan, Shane.
Shane Flanagan took a bus from New Jersey, the previous day of the occasion and
camped outside a patio umbrella. And that has its pluses; he was the first on
the line! We told you, PewDiePie is loved globally.
§ Another
interesting factor is his videos. In his videos he laughs, screams, swears and
goofs around as if he were hanging around with his best friend. And then he
would talk to the props that appear in the game as if it is a living object.
Want an example? The first character he created was a golden statue in a
bookshelf and he named it ‘Stephano’, who had a French ascent. It was
introduced in an Amnesia story titled ‘Abduction’. Over a period of time, this
object became less fearless. The funny part is where; Stephano would advise
PewDiePie whenever he is scared or distracted. However after the advice
session, PewDiePie would immediately place Stephano to the nearest shelf and
ask him to shut up. The gamer didn’t achieve 4.1 billion views in 2014 for
nothing!
§ And then his
answer when enquired about his earnings of $7.4 is exactly why he is
successful. Sitting in front of a computer, playing games and screaming all day
is not an easy task. Though it seems easy it isn’t in real. In his video ‘Lets
Talk About Money” he says “People…thought it was unfair. They thought I just I
sit on my ass all day and I just yell at the screen over here- which is true-
but there is so much more to it.” Here he talked directly to the camera, he
didn’t sound defensive and neither was he screaming. He sounded truthful and
agreeable. He also added saying “If you think someone is funnier. Go refresh
their video and watch it over and over and over again. Because that is how we
get paid”.
§ And then there
is the famous “Bro Army”. For all those who are wondering about Bro Army. Let
us enlighten you; Bro Army is the name of fanbase of PewDiePie. Felix likes to
call his fans as ‘Bros’. As the Bro Army is all about PewDiePie, his fans
consider him as the leader of this group. People in this army are usually engaged
in brofisting, as PewDiePie would give brofist to the fans at the end of his
videos. Unlike other YouTube personalities he isn’t just playing games, he
interacts with his audience. Bro fist!
Beyond Fame
§ In spite of
fame, Felix is also a controversial gamer. He had to face the rage of other
gamers who are displeased with his content. He even had to disable certain
YouTube comments on his channel due to negativity and spam issues.
§ The news that
spread like wild fire was about the suspension of PewDiePie’s Twitter account.
On 30thAugust, 2016 PewDiePie unverified himself from Twitter as he found the
notification very annoying. The same day he retweeted a tweet of satirical news
site, ‘Sky News’ that jokingly suggested that he was unverified because he had ties
with the terrorist group ISIS. He then jokingly tweeted he and his fellow
YouTube gamer ‘jackseptic eye’ had been unverified on twitter due to their ties
with ISIS. Following day his twitter account was momentarily suspended. Though
he at that time had lost 8 million followers, they are all back now and the
account is active, but the blue tick mark is still missing.
Behind The Curtains
§ Felix Kjellberg
was born on 24th October 1989. Being a native of Gothenburg, he was born to Ulf
Christian Kjellberg and Lotta Kristine Johanna and grew up with his sister
Fanny.
§ During his
school life Felix was interested in arts and would draw popular video game
characters such as Mario and Sonic the Hedgehog. His love for video games
started at a small age, he used to bunk his classes to play video games. After
graduating from Goteborgs Hogre Samskola, he went to pursue degree in
industrial economics and technology management at Chalmers University Of
Technology. It was during this time that he left his studies to become a
YouTube star.
§ His parents
were not quite happy with this decision and so they refused to provide him any
sort of funds. He then began working at a hot dog stand to fund his videos. It
is said that his actual channel name was “Pwedie” but unfortunately he forgot
the password and so started “PewDiePie”.
§ Felix then hit
the headline for dating Marzia Bisognin, who is also a vlogger, she vlogs about
food fashion and travel. They have been dating since 2011. They now live
together and sometime even vlog together. Rumors about their break up started
hitting the headlines lately to which she posted a picture of the duo, thus
clearing the air.
Guruji. A. Sivaguru Swamy
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Skype – sivaguruswamy29
45/2, Opp.Railway Station, Sirkali Tq, Vaitheeswaran Koil,
Naagai Dist, Tamilnadu–609 117

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